Do business under the name you want.
A DBA (Doing Business As) lets your company operate under a brand name that’s different from its legal name. We file it with the right state or county office for you.
What is a DBA?
DBA stands for “doing business as.” It’s also called an assumed name, trade name, or fictitious business name. It lets your business use a name other than its legal registered name — for example, “Hudson Ventures LLC” doing business as “Hudson Coffee.”
A DBA doesn’t create a new company or provide liability protection. It registers the name publicly so you can market, sign contracts, and accept payments under it.
A DBA lets you
Why businesses register one.
Done for you in three simple steps
Choose your name
Tell us the name you want to use and your business details.
We check and file
We confirm the name is available and file with the correct state or county office.
Start using your name
We email your approved DBA certificate as soon as it’s issued.
Frequently asked questions
It depends on the state. Some states register DBAs at the state level, others at the county level, and some require both. We file in the right place for you.
No. A DBA is only a name registration. To protect personal assets, consider forming an LLC.
In many states, yes. Renewal periods are typically between one and ten years. We’ll let you know when yours is due.
$49 plus the state or county filing fee, passed through at cost.
Register your brand name today.
We file your DBA the same day with the correct office.